понедельник, 9 мая 2011 г.

'Thor' Thunders Into Theaters: Box Office Report May 6-8


It's hammer time.

No one could touch'Thor'at the box office this weekend. The hammer-wielding thunder god debuted at No. 1 with an estimated $66 million, about as much as the rest of the top five combined.

'Thor' didn't open as big as some other Marvel movies, like the first 'Iron Man' ($102 million in 2008). Still, that $66 million was right in line with expectations, with some 60 percent of that generated from 3D and IMAX screenings. Plus, the movie has already earned $176 million overseas. So shed no tears for the earthbound Norse god.

Vin Dieselandthe Rockmay be weeping a little, however, since'Fast Five'took the biggest pounding from 'Thor.' After opening at No. 1a week ago, it dropped a drastic 63 percent of last week's business and fell to second place. Then again, a weekend take estimated at $32.5 million is nothing to cry about. Nor is a ten-day total of $139.9 million.

Vying for third place this Mother's Day weekend were wedding-themed comedies'Jumping the Broom'and'Something Borrowed.'At press time, 'Jumping' had a slight edge, though that could change when final numbers are released Monday. Its estimated $13.7 million (compared to $13.2 million for 'Borrowed') is especially impressive, considering that it opened on 869 fewer theaters than 'Borrowed,' and that it's competing for the same predominantly African-American audience as'Tyler Perry's Madea's Big Happy Family,'still in the top 10. 'Jumping,' however had decent reviews, while few critics liked 'Borrowed.' So 'Jumping,' with a reported budget of $6.6 million, is already a hit, while 'Borrowed,' which cost a reported $35 million, will have trouble making back its budget.

Rounding out the top five was'Rio,'still the top choice for families with young children. It earned an estimated $8.2 million, a decline of 45 percent from last week. Its four-week total is $114.9 million.

'Thor' - Trailer No. 3

The full top 10:
1.'Thor,'$66.0 million (3,955 screens),new release
2.'Fast Five,'$32.5 million (3,662), $139.9 million total
3.'Jumping the Broom,'$13.7 million (2,035),new release
4.'Something Borrowed,'$13.2 million (2,904),new release
5.'Rio,'$8.2 million (3,258), $114.9 million
6.'Water for Elephants,'$5.6 million (2,614), $41.6 million
7.'Tyler Perry's Madea's Big Happy Family,'$3.9 million (1,881), $46.8 millionl
8.'Prom,'$2.4 million (2,730), $7.8 million
9.'Soul Surfer,'$2.1 million (1,781), $36.7 million
10.'Hoowinked Too! Hood vs. Evil,'$1.9 million (2,505), $6.7 million

Follow Gary Susman on Twitter @garysusman.


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